31st October 2001

Published in the November issue of Scrip Magazine

The common technical document
The electronic global dossier will soon be a reality. Jacky Law asks why it is such a milestone and whether companies are ready for it.

A road map to manage e-business
Enterprise commerce management is the way for companies to structure and plan their disparate IT systems, says Roddy Martin.

Unplugging sales force effectiveness
Andrea Longhi looks at the new mobile and wireless technologies for pharma reps.

Into the 'knowledge cockpit'
Personal enterprise portals put employees in charge of the company information and improve productivity, as Dr Lawrence Sellin explains.

Closing doors, but opening windows
Dr Laurence Mizrahi asks whether e-detailing is the answer for companies wanting to gain better access to busy doctors.

Developing global customer relationships
Steve Dawber explains how biotech company Serono International is pioneering a global customer relationship management system.

Viagra meets its challengers
It's crunch time for the first oral erectile dysfunction drug as products that claim to offer a more spontaneous approach to sex reach the market. Jennie Southgate weighs up the competition.

Why pan-European management pays
Samir Chacour and David Amar urge pharma companies to implement innovative management practices across Europe.

Lipobay and the media
Was Lipobay a victim of media hysteria? Michele Carruba and Andrea Pulazzini suggest that a more responsible approach to tackling pharmaceutical stories would benefit everyone.

US health plans respond to rising costs
Autumn is the time when US employees choose their health cover. Daniel B Moskowitz explains why they may be in for a shock this year as employers try to curb drug expenditure.

Unlocking key account relationships
New primary care organisations are changing the prescribing dynamic in the UK. Dr Chas Pell and David Coleiro discuss how pharma account managers are meeting this challenge.

Opinion
Pharmaceutical pricing is not about pricing, argues Dr Philip Brown, it is about company profits and survival.

Comment
Industry can play a role in the fight against global poverty, argues Trevor Russel.

Last word in management
Dr Leandro Herrero discusses the far-reaching implications of the war of rhetoric since September 11.

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