E-business for the Medical Devices Industry

E-business for the Medical Devices Industry

E-business is a significant aspect of strategic development that can no longer be ignored. There is now increasing recognition of its importance for the commercial future of both manufacturers and providers in the healthcare industry.

E-business for the Medical Devices Industry was a two-day international forum held by IBC UK Conferences in Brussels in November 2000. It attracted a distinguished panel of experts appraising the process of introducing and developing an effective e-commerce strategy.

Clinica Reports has identified the main trends and ideas put forward at this meeting and organised them in a new, easy-to-read publication.

New for this update

The role of healthcare portals on the Internet and the implications for your company
In-depth information about the legal implications including protecting your intellectual property and legal issues associated with sales and marketing on the Internet
In-depth information on supply chain and distribution management

This report will allow you to:

Understand how the very latest developments including the use of healthcare portals on the Internet will impact on your business
Pinpoint and evaluate contractual matters, intellectual property issues, data protection concerns and other legal aspects
Learn about the future direction of e-business
Allow you to develop and maintain a successful e-business strategy based on the very latest

Gain expert advice from the following organisations:

Roland Berger GmbH
Covington & Burling
Clifford Chance P�nder
Medibuy.com
Belgacom E-commerce Business Unit
Baxter Healthcare
EUCOMED
European Health Telematics Observatory (EHTO)
NHS Purchasing and Supply Agency
KRAUTH Medical

Published: March 2001
Ref: CBS878E
Pages: 100+
Price: £350/$735/¥84,000

For further information about this report, please contact our Customer Helpdesk on:
Tel: +44 (0)20 8332 8965 / 66
Fax: +44 (0)20 8332 8992
E-mail: [email protected]

CONTENTS

EXECUTIVE SUMMARY E-BUSINESS FOR THE MEDICAL DEVICES INDUSTRY
ES1 The potential for e-business in the medical devices industry
ES2 Developing an e-business strategy: a case study
ES3 Global healthcare exchange: driving efficiency through e-commerce
ES4 Developing online potential within the hospital sector
ES5 European initiatives on e-business in healthcare
ES6 The premium European e-health portal and European Health Telematics Observatory
ES7 Managing the supply chain and distribution: I
ES8 Managing the supply chain and distribution: II
ES9 Managing the supply chain and distribution: III
ES10 Contracting on the Internet: the legal pitfalls
ES11 Protecting your intellectual property rights
ES12 Legal issues for sales and advertising on the Internet
ES13 The medical professional's view of provision of healthcare over the Internet
ES14 Clinical trials and data on the Web: potential benefits and problems
ES15 Data encryption and security
ES16 Examples of online electronic procurement
ES17 Telemedicine: the future of healthcare?

CHAPTER 1 CHAIR'S INTRODUCTION

CHAPTER 2 THE POTENTIAL FOR E-BUSINESS IN THE MEDICAL DEVICES INDUSTRY
2.1 Introduction
2.2 E-commerce and e-business reality
2.3 The healthcare market
2.4 Provision of medical information
2.5 Homecare services
2.6 What does e-commerce mean for the healthcare industry?
2.7 Recommendations

CHAPTER 3 DEVELOPING AN E-BUSINESS STRATEGY: AN OVERVIEW
3.1 Introduction
3.2 Trends in e-business
3.3 The Internet and major corporations
3.4 e-Business: myths and realities
3.5 e-Health: fastest growing application on the Internet
3.6 First level: presence on the Web
3.7 Second level: e-commerce
3.8 Third level: integration concept
3.9 Fourth level: the corporation
3.10 Cultural element
3.11 Concept of ruthless execution
3.12 Decision-making
3.13 Conclusions

CHAPTER 4 GLOBAL HEALTHCARE EXCHANGE: DRIVING EFFICIENCY THROUGH E-COMMERCE
4.1 Background: introduction to the Global Healthcare Exchange
4.2 Cost improvement
4.3 e-Commerce connectivity
4.4 Needs of hospitals in the e-procurement world
4.5 What makes GHX different?
4.6 Strengths of GHX
4.7 Integration
4.8 Data collection
4.9 Staying power
4.10 Benefits of GHX
4.11 Conclusions
4.12 Comments, questions and answers

CHAPTER 5 DEVELOPING ONLINE POTENTIAL WITHIN THE HOSPITAL SECTOR
5.1 NHS procurement background
5.2 Birmingham Heartlands & Solihull NHS Trust: procurement outline
5.3 The supply chain
5.4 Devolved electronic requisition
5.5 Inventory management
5.6 Market place management
5.7 Access to supplier data
5.8 Catalogue management
5.9 Contract management
5.10 Supplier partnerships
5.11 Price management and contract data
5.12 Audit
5.13 Common data format across Trusts
5.14 Global data analysis
5.15 Birmingham Heartlands & Solihull NHS Trust: supply chain and e-commerce
5.16 Conclusions
5.17 Comments, questions and answers

CHAPTER 6 EUROPEAN INITIATIVES ON E-BUSINESS IN HEALTHCARE
6.1 Context of the ECHOP project
6.2 ECHOP workshop outcomes and steps towards evaluating e-business systems
6.3 CWA
6.4 Catalogues, contracts, ordering
6.5 Invoicing and payments
6.6 Integration into existing systems
6.7 Security
6.8 Common framework and definitions
6.9 Standardisation of technologies
6.10 Legal considerations
6.11 Comments, questions and answers

CHAPTER 7 THE PREMIUM EUROPEAN E-HEALTH PORTAL
7.1 Rationale
7.2 Background
7.3 National Language Affiliated Sites
7.4 EHTO Vertical Portal
7.5 Comments, questions and answers

CHAPTER 8 MANAGING THE SUPPLY CHAIN AND DISTRIBUTION: I
8.1 NHS Purchasing and Supply Agency: background
8.2 Expenditure in NHS, England
8.3 Expenditure on goods and services
8.4 A typical Trust
8.5 Trust ordering
8.6 NHS supplier base
8.7 Supply chain in England
8.8 Procurement lifecycle
8.9 How the Internet changes purchasing
8.10 Conclusions
8.11 Comments, questions and answers

CHAPTER 9 MANAGING THE SUPPLY CHAIN AND DISTRIBUTION: II
9.1 Introduction
9.2 The European market
9.3 Adaptation to hospital workflow
9.4 Focus strategy
9.5 International Standards Organisation standards
9.6 Hospit-Hall's services
9.7 Conclusions
9.8 Comments, questions and answers

CHAPTER 10 MANAGING THE SUPPLY CHAIN AND DISTRIBUTION: III
10.1 Introduction
10.2 e-Commerce challenge for medical device distributors
10.3 KRAUTH's strategic concept
10.4 Vamedis.net
10.5 Comments, questions and answers

CHAPTER 11 CONTRACTING ON THE INTERNET: THE LEGAL PITFALLS
11.1 Introduction
11.2 Trading on the Net
11.3 Contracting on the Net
11.4 e-Commerce developments
11.5 E-Commerce Directive (2000/31/EC)
11.6 What the E-Commerce Directive excludes
11.7 Provisions relating to ISSPs
11.8 Other Directive provisions
11.9 Information to be provided by the ISSP
11.10 Liability of ISPs
11.11 Implementation of the E-Commerce Directive
11.12 Trading on the Net
11.13 When is the contract created?
11.14 Governing law
11.15 Jurisdiction
11.16 Conclusions
11.17 Comments, questions and answers

CHAPTER 12 PROTECTING YOUR INTELLECTUAL PROPERTY RIGHTS
12.1 Recent developments in IP law
12.1.1 Patents
12.1.1.1 The prior art dilemma
12.1.1.2 New patents
12.1.2 Trademarks
12.2 Conflicts arising through the Internet
12.2.1 Domain names
12.2.2 Meta-tagging
12.2.3 Jurisdiction
12.2.3.1 Illustrating the issue
12.2.3.2 Directive on Electronic Commerce
12.2.3.3 Present challenges
12.2.4 Court competence
12.2.5 Consequences of an infringement
12.3 Prospects
12.4 Comments. questions and answers

CHAPTER 13 LEGAL ISSUES FOR SALES AND ADVERTISING ON THE INTERNET
13.1 Advertising issues
13.2 Sweden
13.3 Germany
13.4 Belgium
13.5 UK
13.6 The Netherlands
13.7 Denmark
13.8 France
13.9 The Internet and French regulations
13.10 Yahoo case in France
13.11 Advertising on the Internet: labelling and instructions for use
13.12 Advertising on the Internet: language
13.13 Comparative advertising
13.14 Value-added tax
13.15 Distribution networks
13.16 Comments, questions and answers

CHAPTER 14 THE MEDICAL PROFESSIONAL'S VIEW OF PROVISION OF HEALTHCARE OVER THE INTERNET
14.1 Brief historical review of the Internet
14.2 Size of the information problem
14.3 NHSnet
14.4 Issue of availability of information on the Internet
14.5 Issue of accountability in preparing information for the Internet
14.6 Information overload
14.7 Information management
14.8 Evidence-based medicine
14.9 Internet printout syndrome
14.10 Online teaching and learning: the Wisdom Project
14.11 Medical portals
14.12 Doctors.net.uk
14.13 Conclusions
14.14 Comments, questions and answers

CHAPTER 15 CLINICAL TRIALS AND DATA ON THE WEB: POTENTIAL BENEFITS AND PROBLEMS
15.1 Introduction: happy websites
15.2 Hardware
15.3 Software
15.4 Training
15.5 Application usage
15.6 Training
15.7 Security
15.8 Internet service providers
15.9 Help desk
15.10 Use of paper
15.11 Conclusions
15.12 Comments, questions and answers

CHAPTER 16 DATA ENCRYPTION AND SECURITY
16.1 Introduction
16.2 Data protection
16.2.1 Encryption
16.2.2 Need for authentication
16.2.3 Methods of authentication
16.2.4 Biometric methods
16.2.5 Certification authorities
16.2.6 Electronic signatures
16.2.6.1 Challenges of electronic signature and authentication technologies
16.2.6.2 Electronic authentication: a case study

CHAPTER 17 EXAMPLES OF ONLINE ELECTRONIC PROCUREMENT
17.1 Introduction
17.2 Medibuy: an overview
17.3 Medibuy's e-marketplace
17.4 IT requirements
17.5 Advantages of using Medibuy
17.6 Medibuy's marketing objectives and strategies
17.7 Conclusions
17.8 Comments, questions and answers

CHAPTER 18 TELEMEDICINE: THE FUTURE OF HEALTHCARE?
18.1 Introduction
18.2 What is telemedicine?
18.3 Telemedicine models
18.3.1 Telemedicine applications: Canada
18.3.2 Telemedicine applications: Europe
18.4 Current status of telemedicine
18.5 The future of telemedicine
18.6 Conclusions