With the EU being responsible for a quarter of the world animal health market sales, success in Europe is vital to any company operating in this industry sector. Animal Pharm's Animal Health Marketing Strategies in the EU identifies the cultural, legal and political pitfalls of Europe-wide marketing that can undermine companies entering this market unprepared.
The report includes in-depth analyses and discussion on case studies of recent marketing mistakes and triumphs; demand and distribution � what is the best way to reach potential customers; and politics and portfolios � where do the political threats to marketing success lie, and what are the products at most risk?
The report examines strategic approaches to marketing in each of the EU's major markets and looks at the ways in which national efforts can be translated into a sharply focused European strategy.
PUBLISHED: MAY 1997
REF: SR158E
PAGES: 117
PRICE: £220/$465/¥53,000
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